Over fifteen years ago, Duracell failed to renew its trademark in the US, which allowed its competitor, Energizer, to swoop in and trademark its own pink, alkaline-powered drumming bunny in an effort to mock the Duracell campaign and claim its products’ superiority. This is why, these days, North American TV viewers are accustomed to seeing their bunnies running on Energizer, whereas it’s Duracell for those in the rest of the world.
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from Yes! 50 Scientifically Proven Ways to Be Persuasive
When I was overseas a few years back, I bought a pack of Duracells and saw the Energizer bunny on it. I thought it was funny that the shady company making knockoff batteries didn’t know which company had the bunny. Little did I know…
