I’ve never been one to read any book that could possibly help me at my job. I didn’t even think this was one of those books. I just wanted to convince my friends and family to do possibly illegal things on my behalf. And this book has given me the tools. I am unstoppable now.
One thing that really struck me about the research conducted in the book is that changing one or two words in a request to someone can make a huge difference in the answer you get. Like, in some of the studies they conducted it made a 40-50% difference.
People are dumb.
