I am the next Don Draper
“Major media spending on the brand [Wendy’s] totaled $275 million last year, according to Nielsen.”
(via Mediaweek)
Is it just me or might Wendy’s be better off spending $10 million to nationally advertise their “Wendy’s is giving away $265 million worth of hamburgers” promotion. I think everyone would talk about Wendy’s and their stores would get a lot more foot traffic.
I’m available for hire, Wendy’s. I’ve got more ideas!
